Transmedia storytelling (also known as transmedia narrative or multiplatform storytelling, cross-media seriality^[1]) is the technique of telling a single story or story experience across multiple platforms and formats using current digital technologies, not to be confused with traditional cross-platform media franchises, sequels or adaptations.

Henry Jenkins, author of the seminal book Convergence Culture, warns that this is an emerging subject and different authors have different understandings of it. He warns that the term "transmedia" per se means "across media" and may be applied to superficially similar, but different phenomena. In particular, the concept of "transmedia storytelling" should not to be confused with traditional cross-platform, "transmedia" media franchises,^[2] or "media mixes".

Transmedia storytelling (also known as transmedia narrative or multiplatform storytelling, cross-media seriality^[1]) i

Henry Jenkins,  Convergence Culture http://bit.ly/1NztIYp

Transmedia Storytelling MIT Tech Review http://bit.ly/22bI3O9 

While the technological infrastructure is ready, the economic prospects sweet, and the audience primed, the media industries haven’t done a very good job of collaborating to produce compelling transmedia experiences. Even within the media conglomerates, units compete aggressively rather than collaborate. Each industry sector has specialized talent, but the conglomerates lack a common language or vision to unify them.

lack a common language or vision to unify them.

http://www.slideshare.net/WorldFuture2015/digital-design-fiction-transmedia-foresight

Nurturing Holistic Media Ecosystems http://bit.ly/1QUitWy

Transmedia storytelling uses the notion of “other worlds” or “storyworld creation” to provide renewed context, and often to provide a framework for participatory narrative. In theAvatar/Bilin example,  not only is the theme of land rights and human greed employed (ironically, one of the reasons why critics panned the storyline – they said it had been told one too many times), but we also see the natural extensions of new stories, narratives that are emergent, relevant, and those from which new meaning is co-created.  Transmedia storytelling manifests in a variety of ways, which is entirely the intention; it is literally media that transcends channel, platform and the spoken word.

Transmedia Navigation http://bit.ly/1QUiNod

Typically, we think about transmedia navigation as an important skill for following complex storylines–think, for example, of the work to extend the NBC show “Heroes” far beyond the TV screen into multiple media, including novels, comic books, and a website that features fan art, backstories, and character blogs. Fans can visit the website, searching for clues, or buy the various supplementary novels and other materials–and they will be rewarded with a richer, fuller understanding of the show itself.

In Convergence Culture: Where Old and New Media Collide, Henry Jenkins writes that transmedia storytelling works best when each medium is used to tell the part of the story that it’s most suited for and that each piece of this story “needs to be self-contained so you don’t need to have seen the film to enjoy the game, and vice versa.”

Transmedia Navigation http://bit.ly/1QUiNod

works best when each medium is used to tell the part of the story that it’s most suited for and that each piece of this story “needs to be self-contained so you don’t need to have seen the film to enjoy the game, and vice versa.”

http://asc-cybernetics.org/the-science-of-context/

The Science of Context

Fifty years of research into what was previously labeled “the science of steering” has shown the importance of adequate attention to context – a systemic understanding of environment, resources, actors, belief systems, attention generators, symbols, language, etc. To adequately “steer” oneself or others through a situation demands that context be treated with respect – where respect means “to be seen again.”

Just as respect for people means to treat them on the basis of a prospective repeated relationship, so too respect for context means to engage with it as if interactions may be multiple and as if the context itself could retain memory of prior encounters. The science of context provides perspectives on the role of making things simple, narratives, and reflexivity which combine to assist in whatever steering may be required – be it for a given moment or for the long term. The science of steering has the formal name of “cybernetics’ but we prefer to describe what we do as applying the science of context.

"To adequately steer" is to be able to engage complexity. The same approach works in any context. 

The science of steering has the formal name of “cybernetics’ but we prefer to describe what we do as applying the science of context.

Organizations and transmedia – it all makes sense http://bit.ly/1V2ChfA

By building the story world as accurately as possible from the company’s point of view you will be able to represent them in the best possible way. You will give voice to stories with aspects and facets that resonate with the audience and ”fit” the image of the company. Often, these aspects and facets are variables that the companies themselves have not identified, or at least not identified as important enough to be included in the narrative.

By populating that world with the characters the company wants to represent it you give a human and approachable angle to the company’s presence. As you are basing these on the world you’ve created, the characters speak with the same voice, the same tone and feel, as the overall feeling of the company. This keeps everything working in sync and supporting each other. This will also give you an array of characters (who, naturally, often are real persons working for the company) to use in future narratives the company wants to give voice to.

 give voice to stories with aspects and facets that resonate with the audience and ”fit” the image of the company. 

MJ  '"Fit" the image'  works if and only if it is authentic  The image of the company must reflect the facts of the company. It's impossible to succeed in transmedia without authenticity.  

Trust transfer between contexts | Journal of Trust Management | Full Text   http://bit.ly/1UKVYKc

Trust transfer is defined as “when a [truster] bases initial trust in [a trustee] on trust in some other related entity, or on a context other than the one in which the [trustee] is encountered,” and it is the latter half of this definition on which we concentrate [7]. Specifically, we are interested in how strongly trust transfers between largely unrelated contexts and how important that trust is in the face of other objective information. 

We sought to confirm whether the trust transfer effect is observable across different contexts and to what extent this trust transfer can compensate for objective information on agent performance. Our results demonstrate this trust transfer effect does in fact exist across disparate contexts and greatly influences participant behavior even when provided quantitative data contradicts this trust. As listed, this work has implications for several different fields and provides a solid foundational step for further exploration of how humans transfer trust between varying environments and contexts.

Trust transfer is defined as “when a [truster] bases initial trust in [a trustee] on trust in some other related entity, or on a context other than the one in which the [trustee] is encountered,”